Episode 47: "NORMEACHERMAN" feat. Clive Martin *PREVIEW — FULL EPISODE ON PATREON*

You are listening to the free version of CloudFarm. CloudFarm. For the full episode. Sub to Patriot on Geyser. Swear down. Bye. Once the idiots were just the fools gawping in through the windows. Now they've entered the building. My cock is blue. Seapunk revival! Seapunk revival! This country is totally fucked. The idiot doesn't think about what it is saying. Thinking is rubbish and rubbish isn't cool. Shout out my man Pierre Del Pino. I bought this hat from a small guy called Hawk in the Spitalfields market. Have you been assaulted a lot? The idiots are self-regarding consumer slaves. Oblivious to the paradox of their uniform individuality. They sculpt their hair to casual perfection. He had to leave me with half a haircut. Kind of a preacher man haircut. He murders like fucking pubes. They look so shitty. I wanted to tell you that I went to Pizza Express for the first time in my life two weeks ago. Said like Dan Hancock. Biggie and Parker Street Buddies. That's what I love about Gen Z. I'm glad they're bringing Egg back. Education's overrated. Did you know Suge Knight? Welcome to the age of stupidity. Hail the rise of the idiots. Oh, you got mine. He's got a tattoo on his dick, right? It's like boobs. This is like boobs check as we will and come again for the mass of them

Ex-YouTuber. Yeah. It's kind of why I've sort of been asked to introduce myself a few times recently. And that's what I was sort of like reach for. Yeah. Ex-YouTuber. Now YouTube Archivist. Now YouTube Archivist. Yeah. Yeah. Yeah. Trying to get ahead of the next indie sleaze essentially. Yeah. Sort of my cynical. Yeah. The way I can look at it was like sort of half restoration project, half like ego death trip kind of thing. Yeah. So, yeah. um what what brings you to the to the podcast platform um my friend ned got in touch um ned who i kind of randomly met when i was about 18 when i was sorry he was 18 i wasn't 18 um and he was like there's a very trendy podcast once you have you on and i was like oh this is trendy and i saw you had um mesh on and i saw you had uh kieran press reynolds who really like and a few other people so yeah why not thursday night it makes sense that you're like kieran because you guys are both in like the slop trenches yes of course yeah yeah yeah yeah no he's like he's obviously younger than me and i'm kind of like you know i've not i've not really actually spoken to much directly but like i really like what he does and i'm always kind of fascinated by yeah the slop trenches but also like he's like really obviously very very clued up and kind of insane like you know weird soundcloud rap stuff post soundcloud it's already called soundcloud revenue it's like a it's like a millennial term right yeah there's not really there's not really like a satisfactory replacement term for it no no exactly yeah just like it's not even like tiktok rap really is it it's something like weird i would say it's still sound cloudy but like yeah yeah i feel like a lot of those guys i don't know if they actively reject tiktok but like think about like christ and acid soldier people like that it's all still on instagram even though these people are like 23 or 24 yeah but it's actually interesting i've been talking to cp a lot about it this week And I didn't realize that all of those guys have been doing that type of rap for 10 years already. They all started when they were like 13. Dude, Christ has been in the game for fucking ages. Yeah, yeah. Like he has some like, he has weird like Raider Clan, like Space Ghost Perp kind of association from like, like literally when we would have been like at uni. But it's funny. So I mean, on like Kieran, it's funny because like within the kind of like larger, like music world that we kind of inhabit, like he's quite divisive.

Because he, in a way, I feel like he's trying to, like, build a new canon, which I really, like, relate to and respect. Because he kind of, like, covers stuff that otherwise would fall to the cracks. And he's doing it at, like, a scale that a lot of that music otherwise would not be, like, represented on. But in doing so, he, like, misses a lot of stuff and forgoes a lot of stuff that people who are, like, really, really deep in their, like, music trenches, like we are, kind of take exception to. So I feel like there's a weird, there's, like, this, like, polarized. perception of him where a lot of people are also kind of like negatively disposed to him have you like experienced anything along those lines who me no no just like straight up abuse or you know i was gonna say you're universally beloved oh no yeah you'd be surprised um or like yeah maybe a bit of praise but no no i don't think because i would never really i guess i never i was never really in that kind of anything that into that niche you know so i know people who are and like yeah there's a lot of Also, I just think the world's changed, you know, like the way my work was mostly on YouTube and on Vice, which is a big platform at the time. And, you know, we used to laugh at the Facebook comments. They were sort of like deplorables, as it were, you know, kind of thing. Yeah, probably some good points we made, but a lot of it was just always, you know, this is Nathan Bali kind of thing, you know. It was just got that. That's like the patron saying of this podcast, by the way. We actually have a, like, Preacher Man costume, which we're going to make you wear. Oh, no. I still get that occasionally. Yeah, yeah, yeah. I still get, like, Preach Preacher Man or whatever. People will just come up to you and say that? No, no, no. No, I mean, just on comments and whatever. Right. Yeah, yeah. No, the only people coming to me is sort of, like, people in their late 20s who, like... read me at uni yeah and like oh you got mine my my brother used to have a photo of him and his friend with you in the corsica smoking area on instagram and the caption was just that guy from vice yeah that's cool yeah i think he met you at a trance bike or something it was very excited yeah yeah i got this guy really like emotionally unload on me in a pub in um cancel rise the other day after carnival

that was weird i won't get too into it in case he's listening but that was kind of very odd yeah do you what what was like the most the thing that you've written that um inspired the most vitriol yeah um someone launched a petition to get me sacked um which was it was really stupid but basically it said like i think i just hadn't done enough work that week and there's the company were like you better write something then my answer at the time was like well do you remember in the pub the other me and the other during the pub the other day me and you were talking about how you didn't want to watch game of thrones because you didn't like anything to do like elves and door you know dwarves and you know orcs and shit i was like yeah he's like can you just write that please so i wrote it and he basically has to start with me saying i haven't actually watched this show but here's why um here's why i won't watch it kind of thing you got the khaleesi heads yeah um something like that and this guy started a petition it was on like change.org or something but because it's like it's like it's like really high up my google's rank ranking still right i'm not i haven't seen this yeah yeah no check it out yeah Wait, it's the change.org petition. Yeah, I think it's petition.org. It might not be change.org. What was the petition? What do they want you to do? It was like, I think I'm pretty sure it's get Clive Martins act in the name of journalistic integrity and decency or something like that. Something quite like highfalutin. Yeah, yeah. Dom subs didn't take it that far. Sorry? Dom subs didn't take it that far. No, no. Have you seen Donnie's? Donnie Donner in London Fields. Have you seen his rebranded already? Oh yeah, because he got bullied by a friend of the pod, Louis Bluey. oh really yeah because it's now donnie's deli right much better i was saying i sent my mate i was such a funny pivot yeah i need to get people to stop hating me i was saying to my mate like who's jewish i was like i think you can be the guy to cancel him for appropriating new york deli jewish culture just keep them keep them getting cancelled for appropriating anything they possibly do to the point where they're just doing like you know like

fish fingers and baked beans or something but then you know you could probably do that i guess no they'd have to just serve like cheese sandwiches by the end of it dolly's ploughman's yeah yeah but did you guys know that ned worked at norman's no what the hell no he said he said that they were the best employees he ever had really yeah well there you go shout out to ned to is he at at netflix yeah i think so yeah uh did he work at norman's because i remember looking at their instagram and he was always he was always like in there up in their likes well i was like oh you know mr ned people's probably good charlton would never work at norman's yeah and he was he was very seriously told me otherwise wow is that is is that acceptable mic placement by the way could you could you a little bit closer yeah in your mouth swallow it like like a Like a dumb sub. I was at a wedding a while ago, and one of the groomsmen or something was making a speech, and then the crowd just went like, stop eating the mic, like that. But the thing was, he was really nervous as well, and it really embarrassed him. Yeah, he's like a middle-aged guy. It's like, rough, man. That's horrible, right? It was so bad for middle-aged people who were still awkward. Yeah, yeah. Like being middle-aged and being... like kind of nervous about ordering at a restaurant or something. Did you feel like an awkward middle-aged guy on Monday? I did, yeah. Yeah, there you go. I definitely did. Yeah, it's fine though. It's a little learning. Do you know who Varg is, the producer? Of course, yeah, man, yeah. He's got a tattoo on his dick, right? Tell me more. Yeah, yeah, that's what I heard about Varg. He had a tattoo on his dick. I've not seen it, but last time I saw him, there was some discussion in the green room about him having a tattoo on his dick. Was he, did he partake in that discussion? Was he holding court? I can't remember. He was definitely there. Yeah. Yeah. Funny guy. I like him. Yeah. Okay. I only met him in passing a few times. I played a show with, well, technically ostensibly like with him on Monday at Egg. Does that ring a bell? Egg and King's Cross. Is it still going? Is it back? I've never been before. Egg is actually like an extremely Zuma club now. Right. Egg and Fire and Lightbox.

no really that's so cool i love that those are places when i was like 17 yeah i mean that's so that's where like fake wink did his first big shows right yes of course right yeah yeah yeah a friend of mine who's a bit older than me he saw prince in egg like hanging out wait like performing or hanging no hanging out he must have played a show in london or something like that and he because they the egg was notorious for like kind of like afternoon parties and stuff like that right and um he said he went in there off some indie club and then like took a load of pingers and prince was there with like 10 security like in the urinals like fucking yeah eggs like yeah eggs amazing i love egg really i want to go back to egg crazy yeah i've only been for like freshers type shit that's what people kept saying yeah yeah because i when i first went to egg like like [redacted address] was like industrial like it was like it looked like a weird like the outskirts of like or something like that like the airport near warsaw it was like really really industrial and they used to be like i don't know if they still have it but they they used to be like a shuttle coach that like took you up really yeah yeah so meet you at king's cross station take you up to egg and um yeah it was all that sort of like like deep house before like the kind of shuffler era like very like pilly deep house kind of thing and um yeah a lot of like australian like day ravers and yeah it was it was cool man i'm i'm glad that's what i love about gen z i'm glad they're bringing egg back yeah yeah the kids are all right yeah we got the clippers you know i saw um i saw fake mink the other day being on twitter since 2012 or 2015 or something and i was like right there's gonna be some really funny old tweets there so i went right i was so bored i went like right back sounds at the beginning and uh i was like not to like canceling but i just wanted to see him be like lame and it was just always been the same yeah yeah yeah i was gonna say like how could he because he's still funny like unintentionally yeah he can't be that much different no he's just always been cool do you know who pretty v is uh no he's he's pretty much the one guy from their generation who despite having early success and accolades hasn't managed to

breakthrough into this wave but he had a kind of like incubator group shout where they kicked out fake make when he was like 15 because he kept posting like furry shit i i bumped into your brother and pretty the outside the pub like two weeks ago And despite having met me a bunch of times, he was like, are you Australian? Which just doesn't make any sense. Your brother's not Fresh Boy Swag, is he? No, but funnily enough... I'm a big Fresh Boy Swag fan. Really? So Fresh Boy Swag was the first person to spend a night in this flat before I got here. And I've never met him. so we had yeah we had some friends from out of town who were staying here before i moved from my last place and he and he came over um sort of like crying because basically his mom had taken away his credit card because he kept buying meth um and and he couldn't figure out how to get a bus from from my lens to here on his own despite being from hackney and so he sort of ended up here for three hours from like four to seven a.m yeah i've only met i've only met once but um he's he's a guy who's like he's like having a very like rock star arc on like on like fast forward and i met him in the green room and um he was like this is totally unprompted he was like you do know fresh boy swag is just a character right i was like no i thought this is the essence of you anyway i was like i was like it's sort of human i was like who's the real fresh boy swag and he's like he's mckenzie like whatever his surname is and i was like who's mckenzie whatever his surname he goes he's just a normal guy from enfield i was like wow yeah he's he's he's amazing yeah he's so skinny never seen like you don't see people that skinny anymore yeah he's got like sort of like blitz baby physique yeah you know how like the beatles yeah he's rationing yeah yeah yeah rationing yeah i mean he is rationing a lot of things yeah i feel like he you know how like you'll see videos of like american rappers and they're kind of like writers like like in the green room and that they will subsist almost entirely on like gummy worms and shit yeah yeah i feel like he is the one white english guy who was able to survive solely off a similar diet yeah maintaining the physique but like emaciated rationing physique yeah it wasn't like young fuck living it off like gummy bears but he's he's looking chunky to be fair he's like he's like mid-30s yeah he was he was on that

for sure the best thing about fresh voice flag was that you didn't realize he was white yes until way too way too late i think you told me yeah i told you it was right yeah i just had never seen i heard his music and i just never seen a photo of him and then like it's so weird because i feel like you can quite clearly hear that he's white in retrospect in retrospect yeah but he's really white i don't know if david david might not have the the dialect like yeah yeah that's true you just thought he sounded like luca yeah but if you saw him i'd probably think he was italian would you okay like italian like camden cat head how do you reconcile with someone like fresh boy swag with the big night out like in the episode that you did because they're so i mean i could see him in one of those libertines jackets that must already exist i think yeah i think the interesting thing is like someone like him obviously skipped the mid-period you know i was too young for the kind of um you know the boom era really i was like 16 when it was dead cool kind of thing and uh although there were kids younger than me there but that's a whole different story but like um i think like yeah so when i was 19 i suppose Then it was like extremely uncool. And then when I was like 24, it was like the indie episode. It's this kind of plodding, horrible, like the pigeon detectives like on their downers at the fucking Queen of Hoxton, like a Thursday night. Yeah. But like someone like him, he's like Fresh Boy Swag, not to, because I do like him, like his music, but like, you know, he's kind of seeing like only the golden era. He hasn't seen the really shit thing kind of thing. I guess it's like anything. It's never happening. It's never going to go downhill for Fresh Horse Way. Yeah. Yeah. It doesn't sound like it's gone downhill. It's funny because we've referenced the Pigeon Detectives more than a few times on this podcast. Yeah, they're kind of them and do you remember the name of the band who had that song called Education? Education's overrated. Oh, the Metros. There we go. The Metros. That's it. They became Fat White Family.

Wait, actually? What? Do you not know that? I had no idea about that. Yeah, Metro's was the precursor to Firework Family. I had no... No, dude, I had no idea. That's crazy. Yeah, yeah, yeah. They completely... That explains so much. Yeah. Because it's the mess that I created. Yeah, I'm the monster that it created. Yeah, yeah, yeah. That's it. Yeah, sorry. Yeah. No, no, that's all right. I wasn't trying to Metro's check you there. Yeah, yeah. Just to be clear. It's not exactly my mastermind subject, but yeah, the Metro's became Firework Family. Wow. They really survived that in an interesting way. Yeah, I just assumed those guys all did the trades now. No, I think there might be an element of class play going on. Yeah, I think so. I think so, clearly. But didn't the fucking Fat White Family Guy always, like, once every six months, he'll have some Guardian op-ed that's like... He rests but unheard, actually. Oh, shit. Right, okay. Sorry to, like, bring about fresh more swag. Don't apologize. Actually, yeah, I would track that apology. We were in the group chat discussing a post by at internet gatekeeper that poses the question, is Fresh Boy Swag the baitest guy in London? Is Fresh Boy Swag the baitest guy? I love these ones. No, I think he's the coolest guy in London. He's the coolest guy in London. I'm not really sure he's in London, but he's certainly cool. Where do you think he is? I don't know, he spends a lot of time in New York, doesn't he? I think he's like bi-coastal. Bi-coastal elite? Yeah, it's that sort of thing. Wow, that's really changed. He must have, I can only imagine he has like an American parent or something like that. Yeah, I don't think so. I was, that guy JJ who I played with in New York, do you remember the 1-2-3 show, that like rapper? Yes, yes it is. He lived with Fresh Boy Swag for a while and he made it sound like it was, I mean the first thing he told me was I just would walk in on him jacking off. How old is he? 23, something like that. Yeah, this guy's super young. And like, yeah, it all sounded quite chaotic. I think maybe he kind of like outstayed a three-month visa and then actually has never been back. I can't really tell. I can't really tell. I think SD Kid is, for me, the shiny light of that lot. I think he's the best one. I think the album's amazing. I think he's super, he's just, he's a really good rapper and he's really cool. And he's like... You don't think it's Fatemink? I love Fatemink, but he's too much of a winner.

for me like i think things are amazing i think it's fucking great but like i guess like there is a slightly more kind of like i probably will maybe veer towards the kind of weird scouser in a balaclava yeah okay okay than um on an anthropological looking yeah algerian shakespeare is the indian indian indian indian indian right um yeah did you confirm that you confirmed to have it half indian i thought it was pakistan no Confirmed the Indian Alpakasani, which is a huge dub. SD Kid's fucking mate. He also, when I met SD Kid, I didn't meet him. I just saw him across the room. And he's in the green room at Corsica. He's in the Balaclava the whole time. It's like, wow, it's like impressive dedication. Yeah. Gets hot out there. Yeah, yeah. Really, really hot. Yeah. I did want to ask you about like, because I mean, you brought him up organically. I just, I was wondering what your, like, general take is on the state of current, like, SD Kid, Fate Make Fang type, Femi Guerrero, whatever, like, rap wave and it kind of, like, crossing over. I mean, I guess for me, it's like, I really, I really love it because I guess I was never, I'm not one of these people who's into, like, like, it's absolutely fine if you are, but, like, into, like, lyricism. and into like sort of positivity music kind of thing it's like i'm not like i was never going to be one of these guys like gasped about dave kind of thing it's like i just never really i guess i like music that is kind of um uh i don't know it feels kind of inherent right like nobody else could make that music like it comes deep from within your own experiences and within yourself and um it's also not like it's not playing the easy game kind of thing it's not like it's not easily that brandable um and i think those kids they're just such a are gonna make and also pretty purely because from an ego perspective they certainly listen to a lot of the music i grew up listening to when i was their age it's almost like it kind of skips generation sort of thing so they're obviously all massive little b fans when i when i was like 21 i was a massive little b fan they like the kind of the the best stuff in and around grime they obviously

yeah dean blunt they all love dean blunt who again you know i love dean blunt and um who else they sort of listen to um quite like maybe like southern rap like you know like what you know by ti you can hear so much of that in sd kid like big like i don't musicologist but like big kind of symphy sounds and yeah it's it's like very british but not in a purely like you know like stormzy kind of way yeah And it's just very internet-y. And, yeah, I think they're great, you know. Some better than others, I would say. But, like, that's fine. And, you know, they're great. And, yeah, it's profitable to me because, you know, I was in and around the first time around so I can make some money. Yeah, yeah, yeah. Providing some kind of expertise. But they're also into, like, Salem and stuff like that, you know. Yeah, yeah, yeah. It's so funny. Like 2009 kind of music, right? So they would have been, I don't know, like five, I suppose. But, yeah, it doesn't make any sense. But, yeah. Do you think it also has, because the one other thing that's kind of drawn me more to this wave than like, I haven't been as excited about UK rap since like 2015, like Section Boys, early 6, 7, that kind of month. Yeah, yeah. Do you think there's also this kind of relationship? Because like a lot of grind was like, it was really colourful and really playful. And I feel like a lot of that's come back around this time in rap, whereas like 10 years ago, it was purely about the roads. Yeah, yeah. i guess is that something you see as well it's almost like grindy right it's kind of well it kind of rubs up against it rubs up against you don't really have guitar music anymore but like it rubs up against electronic music in the way grime kind of rubbed up against like indie music yeah not some sometimes more organically than others but like i guess it's a little bit more outward facing i suppose i mean to be honest also it's obviously much more middle class you know you know i would say i think there's something quite interesting about where all these guys come from because it's not like basically a bunch of guys from like bow it's like fate minks from like not buckhurst hill but like somewhere around that kind of like bit between kind of like newham and essex or whatever feng's from croydon fresh voice wagons from enfield apparently it's it's all zone three and beyond it's not like zone one and two

which I think says something about the music as well. It's kind of like, you know, Bowie, Susan and the Banshees, David Silvian in that way too. They were all kind of like... That was a Bromley Contingent. Satellite era, huh? Bromley Contingent. Yeah, exactly. Yeah, yeah. Yeah, it's like suburban, yeah. Yeah, it's like suburban kids. And they're not like, I guess they're not full internet kids, are they? But they are sort of probably coming into town to do certain things. And yeah, I never really thought about that before. It's really good. Yeah, yeah. How do you mean they're not full internet kids? Well, they're not like sort of bedroom incels, are they? You know, they've got a bit about them. They can perform. They kind of, they've got good social skills from the ones I've met. Fresh boy, give or take. You know. It's a kind of socializing. I mean, Mink too is weird. Like he always walks really weird. And clearly he's a furry. That's how I'm wondering. That video of him and Netsben with the basketball player, I think that really killed the mystique around FateMink for me because he just looked like... How big do you think FateMink can get? In terms of height? No, in terms of... I tried to make a call that he wouldn't be the one who went biggest at the beginning of the year and I was completely in my words because it's like... I don't think this will happen but at the moment it feels like the sky's the limit for him. So now he's working with Frank Ocean and like it's just the speed at which it's all happening is pretty unprecedented for a UK rapper. Literally this time last year it wasn't out of the question that he was going to play a Corsica show that he did. Yeah well this time last year he was doing all those insane Instagram lives. It was close enough to reality that his manager still took the time to respond. Yeah. To be like nah probably not. Which, the fact is, this is what, like February or something? That was in February. Well, Trans Party beat us to it, that was why. Right. It's funny you said Grindy, though, because I remember when Macca came out, a lot of people were kind of upset that it was kind of appealing to the FIFA soundtrack too much. Right. You know, like it kind of veered too far from bedroom-dwelling vibes. Which is why... Is that an exclusive you're willing to drop? That's an exclusive little bit of industry to you. Which I'd be really happy about having on the record. Delete that, Joe.

The underground rap music is, like, kind of the only music I've got into in the last, like, three or four years, really. Like, there's a lot of stuff that kind of, like, bust me by a little bit. But, like, when that came along, I was like, can I get this? Fake niggas. They do it all for the clout. Always run in their mouth. But they've never been about. I splashed niggas in and out. Clout is killing our people Clout is killing our people Clout is killing our people Clout is killing our people They move like the groupies, them Sending shots or snap But in real life don't use this gang You know who likes special entertainment like that?